I love Toyota , but I am going to have to keep an eye on this. Our goal here at What About Our Daughters is to Defund the War on Black Women and stop funding misogyny in music. As we know all hip hop isn’t bad, but one of Toyota’s partners in the campaign, Radio One, is one of the largest purveyors of commercial Hip Hop. It sounds as if they are doing the right thing and perhaps this is an opportunity for some different sounds of Hip Hop to reach a wider audience. Here are the details.
In partnership with Complex Magazine and Radio One, "Yaris vs. Yaris" will pull consumers into the campaign with a "Fresh Kicks" sneaker design competition and a DJ contest that will find the "Bangin" DJ in each market. By logging on to http://www.yarisversusyaris.com/, DJs can submit their best musical mixes and sneaker aficionados can submit original designs of customized kicks that incorporate Yaris design cues. Consumers can log on to the website http://www.yarisversusyaris.com/ and cast votes for the top DJ and sneaker design per market. The local winners will be showcased at the Yaris events in each market with the winning mix performed live and the winning "Fresh Kicks" design on display at each event.
HOWEVER, with Radio One involved, we’ll be watching.
For those of you on Sharpton Watch. Today is Day 2 of Al Sharpton officially ignoring the comments of DL Hughley on The Tonight Show regarding the women of Rutgers.