If you want to know how powerful our purses and wallets are, you might want to take a peek at who is spending money to get us to open our purses and wallets. Broadcast Newsroom has a summary of The Nielsen African-American ad-spending analysis. Just so you can get an idea of how large the corporate subsidies of what you read, hear and watch are, advertisers are spending 2.3 Billion just to target Black people.
So all of you tired of being called out of your name duing the afternoon drive, that was paid for by the advertisers.
Local radio reported the greatest amount of spending on African-American targeted media at $805 million, comprising 35% of total spending
National cable TV reported the largest ad growth, with 14.5% during this period, adding up to $593.1 million overall.
This is attributed to increased spending on the likes of Being Bobby Brown and Flavor of Love.
National magazines reported more than $600 million in spending, showing healthy revenue across a number of publications including Essence magazine. Nielsen Monitor-Plus also added the following publications to its monitoring during this time period: American Legacy, King, Giant and XXLNetwork TV came in at $193.3 million dollars. What that means is that advertisers targeting Black viewers spend very little on broadcast television compared with what they spend on cable, radio, and magazines. In other words, if there is foolishness on, one of these folks probably paid for it. Proctor & Gamble spends the most targeting Black folks at 89 million dollars a year. Black folks spend an estimated 800 Billion a year and Black women control at least half of that amount some studies say we control upwards of 60%
Syndicated TV reported $102.4 million in ad spending for programs that have a 50% or greater composition of African-American audiences, and that's down year over year.